THE CULTURE

Confraria’s expertise relies on the strategic strength of marketing communication: to each of our clients, we plan and execute the most adequate action, always thinking on the right positioning, target public and goals to achieve.

Opening new ways:

      Branding, rebranding and visual identity creation
  • Logotypes, identity package, facade, uniforms, signboards
    1. Products and releases services
  • On and offline advertising campaign
    1. Brand activation
  • POS actions
  • Sponsorship and promotion events
    1. Trade actions
  • Marketing incentive
  • Merchandising e display stand (POS)
  • Fairs, corporate and promotional events

Positioning

      Campaign planning
  • Analysis, production, implementation and results evaluation
    1. Research, analysis and diagnostics
  • Qualitative and quantitative researches: Market studies, corporate climate, focus group, etc

To get ahead:

      Institutional and promotional campaigns
  • Institutional films, commemorative booklets, product catalogs, sales support material
    1. Endomarketing
  • Incentive and sales campaigns, actions to employees, internal corporate events
    1. Events
  • Fairs, conventions and business workshops
    1. Digital Marketing
  • Planning with focus on the use of digital tools, social media and associated media with offline actions
  • Management of Google Ads, e-MKT, Facebook, Instagram, Twitter